Jessie Street Centre

One of the largest commercial addresses in the Parramatta CBD, the Jesse Street Centre boasts more than 53,000sqm of NLA spread across a five-floor podium and 20-storey office tower. As the property owners prepared for sale, Pontoon Property was engaged to help build the Jesse Street Centre brand and generate expressions of interest.

Project Details

CLIENT

Brookfield

PROJECT PARTNERS

Knight Frank, Cushman & Wakefield

LOCATION

Jessie Street

DELIVERABLES

Brand Identity, Creative Direction, Website, IM and other Sales Collateral, IM Production, Project Video, Aerial and Asset Photography, eDM, AFR Ads and Investor Presentation.

The brief

Pontoon Property was appointed by the lead sales agents, Knight Frank, to develop a 360-degree marketing campaign. Targeted at both domestic and international investors, the campaign needed to strongly position the Jessie Street Centre as one of the premier commercial sites in Parramatta’s burgeoning commercial district, with an abundance of both space and amenity.

The solution

Collaborating closely with the project teams from Knight Frank and Cushman & Wakefield, we began by identifying key property insights, segmenting target audiences and evaluating the wider Parramatta commercial market. This informed the development of a compelling new brand positioning for the Jesse Street Centre which, in turn, laid the creative platform for a full suite of marketing collateral spanning both digital and traditional media.